Why not just ask a friend with a smart phone or digital camcorder to shoot video clips of your wedding day? It seems like a reasonable idea, but is it? I believe that there are huge benefits to be had from going down the professional route, which is why I have compiled this list of 5 ways in which a professional video has the edge over the amateur equivalent.
1 - QUALITY
Although the resolution modern smart phones and camcorders can achieve is quite incredible, there are many other important aspects that define quality. As well as recording in 4K resolution (ultra high definition), professional cameras have advanced image stabilisation, focussing features, low light capability and high frame rate options to allow for smooth slow motion playback. Cinematic lenses can allow for a beautiful shallow depth of field, an effect which simply can't be reproduced by a smartphone. Additionally, a professional service will provide you with high quality sound recordings of the day, essential when it comes to vows and speeches, soundbites that simply have to be well recorded.
2 - EXPERIENCE
Having high quality professional-grade equipment is only half the story. Not only will the professional be adept at manipulating their camera, he or she will know what to expect on the wedding day and will consequently be able to prepare for anything that might happen. The professional will know how to compose a balanced frame, where to stand for the best angles, and importantly where not to stand. The professional will also be accustomed to discretely organising or directing guests where necessary.
3 - RELIABILITY
It's often many hours from bridal preparation to the first dance. The professional will cover the entire time period in between, something for which you may not be able to rely on the enthusiastic amateur. The professional is also likely to carry spare batteries and data storage in the event of a power failure or damaged memory card, further improving their reliability when compared with an amateur.
4 - EDITING
There is a lot to be said for a professional edit. It can take your wedding video to the next level, and a professional videographer will strive for artistic perfection.
“The film is made in the editing room. The shooting of the film is about shopping... and you’ve got to make sure before you leave the store that you got all the ingredients. And then you take those ingredients and you can make a good cake - or not.”
5 - AFTERCARE
Finally, the professional is likely to provide an aftercare service, in the hope that clients are then more likely to recommend their video services to others. Aftercare can be as simple as providing extra copies of the DVD for friends and family, but some videographers may additionally offer a more long term video backup service.